India has been a nation of tea drinkers for centuries, but in the past decade coffee consumption has been growing, and the number of people drinking coffee in India is increasing.
Last month, Starbucks opened its first outlet in India, partnering with Indian firm Tata. Though India's domestic coffee consumption is increasing every year, but it’s still relatively low. India's per-capita consumption of coffee is 82 grams per year: in the United States it's four kilos. But in India coffee isn't thing draws people to come a cafes. Cafes are actually a place where people go to meet , but India doesn't have a coffee culture. In India it doesn’t matter. You could be serving lemonade in Starbucks in India but people will still come. In Starbucks have modern, clean, so cafes are particularly popular with India’s youth.
In India’s will have more coffee cafe because India's economic growth means many people have more spending power , and The investors are traveling abroad, developing new tastes and adopting Western lifestyles. In future India’s will growth in business, and will have investors came more.
Resource: http://business.blogs.cnn.com/2012/11/09/starbucks-versus-tea-in-india/
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